What do you get when you put a homeless father & daughter into The Sims 3 game with no money or food, giving the father traits of a crazy, mean spirited old man and the daughter traits of a kind young girl with low self esteem? You get Alice and Kev! This virtual social experiment has become a play-by-play of the daily lives of this father and daughter trying to make it with absolutely nothing. The blog is run by Robin Burkinshaw, a game design student based in the UK. It’s usually updated daily and will feature a group of events that happened to either Alice, Kev or both from the previous day.

Now, before you dismiss it – give it a shot. I thought it couldn’t even be remotely interesting – but you will grow to love the characters, the trials and tribulations they go through and the other strange people they meet. Keep in mind, these characters are running on ‘auto-pilot’ – meaning they are rarely interfered with… and THAT’S what makes it so interesting. The things they do, the relationships they form, the fights they get into – they are all done on the intuition of the character!

You can start with the introduction or you can jump right in to the first post. They also post when the blog updates via their Twitter account here. Definitely one you will want to check regularly!

Excellent new app from Nationwide Insurance helps both the customer and the company at the same time.

The app was developed through Nationwide’s partnership with Rosetta, which is the leading independent interactive agency in the U.S. Rosetta helped Nationwide conceive, create and launch the application, and purposely developed it to utilize the tools already available on the iPhone, such as the built-in GPS and camera.

“As with all of our initiatives, we wanted the Nationwide Mobile app to help simplify our customers’ lives, and the design and functionality Rosetta brought to the app are helping us do exactly that,” said Sue McManus, AVP of marketing for Nationwide. “We have plans to roll out additional features for the app in the coming months and are very excited about the direction Rosetta is providing as we evolve the app.”

The best part is that you don’t need to be a Nationwide customer to use it – although it does have specific features for Nationwide customers. Some of the features are:

Granted, this isn’t the first (and surely not the last) auto accident app. iWrecked, Car Accident Report, and Auto Accident provide similar features but are not nearly as well thought out as this Nationwide app is. Click here to check out the Nationwide Auto Accident app in the iTunes App Store.

The Photoshop® gods have finally answered the calls of the wild, untamed brush jungle!! Actually, this great little app has nothing to do with the fine folks at Adobe – rather it’s from Mr. Jay Hilgert, better known as BittBox. As if providing us with endless amounts of free textures and brushes wasn’t enough, his latest effort is an app to keep things a bit organized. Brush Pilot is a very affordable $15 and can bring some sanity to your brush collection by providing scalable previews of all your brush collections. It will automatically find your brush folder and search out all of your collections, display them as only a Mac app could and also let you delete those crappy ones you downloaded and thought you would use .

Seriously, I can’t remember the last time I spent $15 and was so happy about it. Make like the wind and show Jay a little love over at http://www.brushpilotapp.com/. If your brush collection is even remotely like mine, you will be indebted forever!! Also, be sure to follow BittBox and Brush Pilot on Twitter.